Built to last
I led the brand design strategy for a range of digital customer experiences, including websites, email marketing campaigns, media ads, and retailer sites for Amazon, Costco, and BestBuy.
I designed and prototyped new and improved website features to ensure a great user experience that aligned with the brand. This involved creating and refining reusable components like heroes, cards, alerts, and many other UI elements, which were added to our design pattern library.
I also developed a flexible design system for both household and commercial marketing emails. Using this design system, I built internal drag-and-drop tools that enabled the Marketing team to create polished designs independently. This significantly sped up delivery times from days to hours.
